“We want to target people that land at LAX between 7 PM and 9 PM, that haven’t stayed at our airport hotel before, and have our hotel app installed on their phone”
- Hotel chain mobile marketer
Here’s how we can target a custom audience for you across mobile and DOOH.
Establish the custom audience you wish to target. We do this by geofencing places of interest that your custom audience frequents.
Using sophisticated algorithms, we build hourly device concentration scores for each DOOH asset connected to our Ad Exchange by analyzing the geofenced places on geospatial datasets from multiple sources. These datasets are enormous - we analyze 15 billion anonymous data points a day across 100 million phones.
We deliver in-app ads to phones in the geofenced places and retarget them when they leave.
Our DOOH ad server activates DOOH inventory in realtime at locations where there is a high concentration of devices previously seen in the geofenced places. It uses a nonlinear optimization algorithm to deliver impressions by lighting up the best DOOH panels at the best times.
We pace impression delivery across mobile and DOOH by speeding up or slowing down delivery on either channel.
We report impressions where they were delivered - on mobile and DOOH. And you pay us only for what was delivered.